Feb 1, 2015
Santa Claus Logistics Center
The idea is to divide the logistics center in 9 product categories and display them separately in the form of classical columns. Depending on the order volume, the columns change in height.
Column of Consumption
To express this in our time so important consumer behavior architecture, classical architecture vocabulary of the column is taken. The volume, glass and high-tech logistics are a symbol of stability, transparency and constant movement in our time.
These columns vary in height depending on order volume. Rise or fall in a product category, the orders has the influence on the column height. For the viewer, the current consumption is thus visualized architecturally.